We wouldn't be anything without our customers since they are one of the most important pillars of our company. What makes us passionate about our products is being able to share them with the gym community. Helping and providing a positive experience is all we aim for.

This world is full of different products and services. Through innovation we want to make ourselves distinctive from other lifting straps. By innovating with the designs and magnets we revolutionize the market and offer a never seen before product for our phenomenal customers. Therefore, we will always continue innovating for the world.

Something nobody likes is buying a product which breaks after few weeks of use. We have focused on durability since the gym can be a place where various exercises can only be perfectly executed when using the correct gear. And of course, this gear needs to live up to the lifter's expectations. So we certainly trust and value our products as much as our customers do.

Since we only have one planet, we always have to help and recycle what we use. We aim to use the minimal waste possible when providing our products. This means that we will only ship the straps in one shipping bag instead of also a second product bag, no product tags used and no extra packaging which will be thrown away immediately. All the materials from all of our products are fully recyclable, so please throw them to the correct container!